The new brand platform reflects Kyocera Document Solutions’ commitment to continuously evolve into a more unified and customer-centric organisation. It reflects our goal of playing a vital role in helping our customers compete in the digital economy.
And it expresses the organisation’s growing dedication to helping our clients manage an immense volume of document information, finding insight and gaining agility, to optimise their business operations.
The core idea behind Kyocera Document Solutions’ new brand identity is “Put knowledge to work.” The new brand concept expresses our priority on unifying our global resources in talent and technology to integrate hardware, software and service solutions to help our clients maximise their business potential.
As it has since its founding, Kyocera places people at the heart of its values and objectives. A comprehensive set of communication tools, including a bold new colour palette, unique graphic icons and visual gestures in a handwritten style have been created to capture both the human and technological resources that come together to yield excellence in the design of total document solutions.
Every asset of the new visual identity plays an important role for the brand, and using them in the correct manner guarantees consistency and unity for an enhanced user experience on a global scale.
The base pattern grid is a key component of the Kyocera Document Solutions identity, appearing on all print and digital media. This visual asset represents the omnipresence of the information that is captured and managed by Kyocera Document Solutions. All of the other assets are designed to integrate perfectly with the base pattern.